01The moment

A client email: what they want, spread across three paragraphs.

  • The client wrote what they want, not what they need.

  • Dates in one email, budget in another, nothing on approvals.

  • After the call, someone still has to write the status.

02See it run

From a messy email to a status the client reads.

Account on the fictional Lumo Bank launch. Recorded in the app, not mocked up.

Real screens from Underpaint. A fictional brief for a fictional bank.

03Methods for your role

Run one on your brief. The client, the brand and the brief are already in the project.

Brief intake notes

When

A client email, a call or a rough brief just landed.

You get

  1. 01What they asked
  2. 02Stated facts
  3. 03Must-haves
  4. 04Open questions
  5. 05Ready for strategy?

Meeting to status update

When

A meeting just ended and the client needs a short status.

You get

  1. 01Tasks
  2. 02Email

04What stays yours

Bring the next messy email.

Four messages on us. Bring a real client, not a demo.

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