Founding agencies
The Team plan for up to five people, free for a month. In return: real client work, two short calls and an honest word on what doesn’t work. Working on your own? You get the Solo plan on the same terms.
How it works
A real session in Underpaint. The client is fictional. The answers are not.
01You
The question the brief missed
Who chose the bank they use now?
Usually a parent, years ago. So this isn't a download problem. It's a switching problem, and a viral video won't solve it.
Underpaint found the gaps. You found the problem.
02Four roles
Four roles. Each has its own methods and a first take you can bring to a meeting.
Better questions before every debrief.
A new brief: thirty pages, three goals in one sentence and a debrief worth preparing well.
The real problem, the gaps, and the questions you still owe the client. The insight stays yours.
Break the client brief
See the methodsStart at your third idea, not your first.
A good brief deserves more than the first three ideas anyone would have.
Three routes in that brand's voice, so the team argues about ideas, not about the tone.
Campaign routes from a brief
See the methodsWalk into every call prepared.
The client’s email says what they want. The team needs to know what they need.
Notes become a brief, a status, and the questions you still need to ask.
Brief intake notes
See the methodsDirections that respect the brand book.
A concept that still has to become a picture, without breaking the brand.
Three visual directions and a key-visual prompt, before anyone opens Figma.
Visual directions and KV prompt
See the methods03Models
GPT, Claude, Gemini, Mistral and more, in one place for one price. No separate accounts, no juggling tabs. Let Auto choose, or pick the model yourself.
Auto picks for you.
It reads the task and sends it to the model that handles it best. You don’t have to know which one is better at what, or keep testing.
Or choose yourself.
Any model from the catalogue, whenever you like. Compare answers, experiment, keep your favourites.
In the catalogue today
OpenAI
Anthropic
Mistral (EU)
Perplexity
DeepSeek
Moonshot AI
Black Forest Labs
ByteDance
New models join the catalogue as they come out. The most powerful ones run when you ask for them.
04The programme
The Team plan for up to five people, free for a month.
Every leading model in one plan: GPT, Claude, Gemini, Mistral and more.
A direct line to the authors. What you ask for can end up in the product.
Help setting up your first clients, brands and files.
Use it on real client work, not a demo.
Two calls, at the start and at the end, and a few short questions in between.
Tell us plainly what doesn’t work.
Independent creative, marketing and PR agencies, and freelancers who work for several brands.
Teams that work for several brands at once.
Strategy, creative, account and design. Ideally all four at the table.
05One month
A 45-minute call. Together we set up your first two clients from your own briefs, brand books and files.
The team works on live client work with the methods for their role. Now and then a short question from us, never a survey marathon.
Write to us whenever something slows you down. What we can fix, we fix while you’re still testing.
A 30-minute call: what worked, what didn’t. Then move to a paid plan or stop. No card on file, so nothing renews by itself.
06What we promise
An answer within a week
Every application gets a reply, also when it isn’t a fit yet.
No training on your work
We don’t train models on your content, and we route around providers that train on customer data wherever the model allows it.
Your name stays yours
We never mention your agency or your clients in public without your written OK.
You can leave any time
Stop whenever you like and take your work with you as an export.
We tell you what changed
After the wrap-up you get a short note: what we heard and what we’re doing about it.
07The people behind it
Briefs, debriefs, pitches, a status the client actually reads. We built Underpaint for our own teams first. It does the groundwork and leaves the craft with you.
08Data
Files and the database stay in the EU. Before anything reaches a model, names you mark and the contact details we recognise become placeholders, and the answer comes back with the real names. Models run at the providers on our list, some outside the EU. One client's data never enters another's.
09Apply
Two minutes. We read every application and reply within a week. If it’s not a fit yet, we’ll say so.
No card · a reply within a week
10Questions