underpaint

Design

Concept in. Three visual directions out.

Directions and a key-visual prompt that respect the brand book, and a check of the layout against the brand and the brief before it goes to the client.

Start freeFour guided messages. No card.

01The moment

A concept that still has to become a picture, without breaking the brand.

  • The brand book is a PDF nobody opens twice.

  • The key-visual prompt starts from zero every time.

  • The brand check happens when the client spots the wrong blue.

02See it run

From the brand book to a checked, fixed key visual.

Design on the fictional Lumo Bank launch. Recorded in the app, not mocked up.

Real screens from Underpaint. A fictional brief for a fictional bank.

03Methods for your role

Run one on your brief. The client, the brand and the brief are already in the project.

Visual directions and KV prompt

When

The idea is set and design needs directions before the key visual. It does not generate the image.

You get

  1. 01Direction 1
  2. 02Direction 2
  3. 03Direction 3
  4. 04Prompt for later
  5. 05What not to show

Design QA against the brand

When

A layout, a key visual or a prompt is ready and needs a check against the brand and the brief.

You get

  1. 01What it is doing
  2. 02Matches
  3. 03Breaks
  4. 04Change first

04What stays yours

The picture itself: taste, composition and the detail that makes it this brand and no other. Underpaint prepares the directions and checks the obvious.

Bring the concept.

Four messages on us. Bring a real client, not a demo.

Start free